MS

There's something very special about this brand. Their mascot is also their product. And their product is irresistible, so... it's only logical that it would end up eating itself in every commercial (logical and crazy, of course!)

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To fuel craving for those crazy squares, we had to look for a trigger. What could get our little fella a taste of the cinnamon-y, sugary coating? We found the perfect insight for that point of no return: no matter how disengaged we are, the only thing more irresistible than Cinnamon Toast Crunch is getting into the beat and all caught up in the music. Well, in this case, into a bit of trouble as well.