"Like only Mom would"

The goal was to position Yoplait as the perfect choice for Hispanic moms. Since it's fresh, healthy, easy and delicious, the thought behind the campaign is that Yoplait plays by the rules so they don't have to: moms can give Yoplait to their kids or let them have it anytime, anywhere and more than once, why not? These moms have their own way of doing things and, lucky for them, so does Yoplait.