MS

There's something very special about this brand. Their mascot is also their product. And their product is irresistible... so it's only logical that it would end up eating itself in every commercial. Logical and crazy, of course! 

To fuel craving for those crazy squares, we had to find a trigger for that point of no return where our little fella gets a taste of the cinnamon-y, sugary coating. And we found it in an insight that resonates particularly among US Hispanics: no matter how disengaged we are, the only thing more irresistible than Cinnamon Toast Crunch is getting into the beat and getting all caught up in the music. Well, in this case, in a bit of trouble as well.