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(Launch from Finca Las Moras Winery)
From the price point to the target and strategic positioning, everything about the launch of Nolita responded to the traits of the wine: light and sweet, ideal to share with three or four friends with whom we can pour it all out. So what better way to honor sisterhood than the classic novel ¨Little Women¨?
"Chosen sisters" - Nolita's Launch
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