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Nolita
(Launch from Finca Las Moras Winery)
"Chosen sisters"
From the price point to the target and strategic positioning, everything about the launch of Nolita responded to the traits of the wine: light and sweet, ideal to share with three or four friends with whom we can pour it all out. So what better way to honor sisterhood than the classic novel ¨Little Women¨?
"Chosen sisters" - Nolita's Launch
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