"Best Coke ever?"
"Best Coke ever?" is the global launch campaign for the new Coca-Cola Zero Sugar. Its new formula –with improved taste and refreshment– raises an unimaginable question a short while ago, encouraging people to try it and inviting everyone in on the debate. The campaign includes print, OOH, OLV, Film, and additional digital content urging everyone and everything to join the conversation.
“For everyone¨ was born twice from two very different crises: Argentina's 2001 economic depression and the worldwide Covid-19 pandemic, both finding a way to share a message of optimism, simply and beautifully, through packaging alone.
"For everyone" (Meals version)
This spot launched at a time when we were all going through the same, yet at the same time, each one of us was experiencing the early stages of a new reality in a different way: some were scared, some were hopeful, some were at home sharing every meal as a family and others were nowhere near their own, longing to reunite. Resignifying one of the most iconic commercials in Coca-Cola's history, the brand represented, accompanied, and paid tribute to everyone hoping to feel once again what being together around the table had always felt like.
"For everyone" (Father's Day)
While 2020 saw a father's day like no other, Coca-Cola still found a way and reasons enough to celebrate with all of them.