Schär
"The most inclusive Christmas of all"

Picture a Christmas dinner and you’re most likely to think of grandparents, teenage cousins, uncles, kids running around, a toddler or two… sometimes even people of different religions get together around the table. And if you happen to travel for the holidays –no matter where you go– you’re most likely to find string lights in lamp posts and holiday decorations on porches. If the celebration is as inclusive as this... isn't it about time its icons are too? 
With an OLV, social media posts and activations (including an Instagram filter that turns users into a lookalike cookie!), this campaign invites people to start a new holiday tradition by representing everyone who makes this celebration as special as the treats we share.