MS

A whole new snack brand to introduce to the world, how exciting is that? Maybe as much as actually trying these.
The challenge was the starting point wasn't much of a starting point: healthy and tasty. But if you ask me, this meant empowerment (you can have these any time of day, share them at will with the young and the old and everyone in between...).
How would we differentiate ourselves and make that somewhat generic statement more interesting? The key was in the one thing we couldn't touch: the brand name.
And instead of fighting the "typo" –not a typo, blame copyright issues– we embraced it and used it to our advantage.