Victoria is Mexico's most iconic beer, but it needed to stand out in a market full of beers claiming to be Mexican.
That's how a very special celebrity was born.
No one is more Mexican than Greg Smith, AKA Gregorio. Watch him prove it in this spot.
"Greg responds" is a series of OLVs where Gregorio -Victoria's #1 fan- reacts to some comments about him on the brand's Fan Page.
"Mexican ways to open a Mexican beer" is a series of OLVs where the Mexicannest beer of all teaches us the Mexicannest way to enjoy it.
There's a Mexican way of life. In these "How to be Mexican" OLVs, Gregorio tells us all about it.
Rolling Stone Magazine